Privacy policy

Effective Date: August 10, 2026

Simply Fit & Healthy (“Simply Fit & Healthy,” “we,” “us,” or “our”) respects your privacy. This Privacy Policy describes how information may be collected, used, processed, and shared when you visit simplyfitandhealthy.com, use our Simply Fit & Healthy meal-planning tools and web application, communicate with us, interact with our products or services, or otherwise use services that link to this Privacy Policy (collectively, the “Services”).

By using the Services, you acknowledge the practices described in this Privacy Policy.

1. Information We May Collect

The information we collect depends on how you interact with the Services.

Information You Provide

You may voluntarily provide information such as:

Contact information when you communicate with us.
Ingredients you enter into the “What Should I Eat?” meal-planning feature.
Wellness goals you select, such as Lose Weight, High Protein, Eat Healthier, or Save Money.
Foods, meals, or cravings you enter into Simply Swap™.
Optional food-allergy selections or other dietary information you choose to provide.
Messages, questions, feedback, or other information you submit to us.

Please do not submit information that is unnecessary for use of the Services.

Automatically Collected Information

When you access our Services, certain technical information may be collected automatically. Depending on the service being used, this may include:

Internet Protocol (IP) address.
Browser and device information.
General usage and interaction information.
Cookies and similar technologies.
Information necessary to maintain security, prevent abuse, troubleshoot problems, and enforce usage limits.

For example, the Simply Fit & Healthy meal-planning application may use cookies and IP-related information to help enforce daily limits on AI-powered meal and Simply Swap™ generations.

2. Meal Planning, Simply Swap™, and AI Features

Simply Fit & Healthy offers features that use artificial intelligence (“AI”) to generate meal ideas, recipes, ingredient substitutions, and Simply Swap™ suggestions.

When you use these features, information you enter—such as ingredients, selected goals, cravings, and optional allergy information—may be processed by technology and service providers necessary to generate the requested response.

Please do not enter confidential medical records, Social Security numbers, financial account information, passwords, or other highly sensitive information into our meal-planning or AI features.

AI-generated results may contain errors and should be reviewed before being relied upon.

3. Food Allergy Information

Food-allergy selections are optional and are used to help tailor meal suggestions.

Simply Fit & Healthy does not guarantee that an AI-generated recipe, ingredient, product, restaurant item, or recommendation is allergen-free. Ingredients and manufacturing practices may vary, and AI-generated information may be incomplete or inaccurate.

If you have a food allergy, always review ingredient labels and other applicable allergen information yourself and consult an appropriate qualified professional when necessary.

4. Nutrition and Wellness Information

Information about calories, protein, carbohydrates, fat, serving sizes, and other nutrition information provided through our Services may be estimated.

Actual nutrition values can vary based on ingredient brands, quantities, preparation methods, substitutions, serving sizes, and other factors.

Simply Fit & Healthy provides general wellness, recipe, and meal-planning information for educational and informational purposes. The Services are not intended to provide medical diagnosis, treatment, or individualized medical or dietary advice.

5. How We May Use Information

We may use information collected through the Services to:

Provide and operate the Services.
Generate requested meal ideas, recipes, and Simply Swap™ suggestions.
Personalize responses based on information you voluntarily provide.
Maintain and improve functionality.
Monitor performance and troubleshoot technical problems.
Prevent fraud, abuse, excessive automated use, or misuse.
Enforce daily or other usage limits.
Communicate with you when requested.
Maintain the security and integrity of our Services.
Comply with applicable legal obligations.
Protect our rights and the rights of others.

We may also use aggregated or de-identified information where appropriate to understand how our Services are used and improve them.

6. Cookies and Similar Technologies

Our website, Shopify storefront, applications, and service providers may use cookies or similar technologies for purposes such as:

Operating essential website functionality.
Remembering certain preferences or selections.
Maintaining security.
Enforcing usage limits.
Understanding website or application performance.
Supporting functionality provided by Shopify or other service providers.

Your browser may allow you to block or delete cookies. Disabling certain cookies may affect the functionality of the Services.

Where required by applicable law, we may provide additional choices regarding non-essential cookies or similar technologies.

7. Shopify

Our online storefront is operated using Shopify.

When you interact with the Shopify portion of our Services, Shopify may process information in connection with providing its ecommerce, infrastructure, security, and related services.

Shopify's handling of personal information is also governed by its applicable privacy practices.

8. Service Providers and Third Parties

We may use third-party providers to help operate the Services. These may include providers involved in:

Website and application hosting.
Ecommerce functionality.
Artificial intelligence and content generation.
Infrastructure and cloud services.
Security and fraud prevention.
Customer communications.
External product-link functionality.
Website presentation and navigation.
Technical support and maintenance.

These providers may process information as necessary to perform services on our behalf or as otherwise described in their own applicable privacy terms.

We do not authorize service providers to use information on our behalf for purposes unrelated to providing their applicable services, except where permitted or required by law or separately disclosed.

9. Affiliate and External Links

Simply Fit & Healthy may contain links to products, merchants, affiliate partners, or other third-party websites.

Some links may be affiliate links. This means Simply Fit & Healthy may receive a commission or other compensation if you make a purchase or take certain actions after following the link, at no additional cost to you unless otherwise stated.

When you leave Simply Fit & Healthy and visit an external website, that third party's privacy practices apply. We are not responsible for the privacy, security, content, or practices of third-party websites.

We encourage you to review the privacy policies of websites you visit.

10. Data Sharing

We may disclose information:

To service providers that help us operate the Services.
When necessary to provide a feature you request.
To comply with applicable law, legal process, or governmental requests.
To investigate or prevent fraud, abuse, security incidents, or violations of our terms.
To protect the rights, property, safety, or security of Simply Fit & Healthy, our users, or others.
In connection with a business transaction such as a merger, acquisition, financing, restructuring, or sale of all or part of a business, subject to applicable law.

We do not sell personal information for money.

Certain privacy laws may define terms such as “sale,” “sharing,” or “targeted advertising” more broadly than an ordinary monetary sale. Where applicable, we will provide rights and disclosures required by law.

11. Data Retention

We retain information only for as long as reasonably necessary for the purposes described in this Privacy Policy, including providing the Services, maintaining security, resolving disputes, complying with legal obligations, and enforcing agreements.

Retention periods may differ depending on the type of information, how it is used, and the systems or service providers involved.

Some temporary information used to provide AI-powered features or enforce usage limits may be retained only for the period needed to perform those functions, while other information may be retained longer where reasonably necessary or legally required.

12. Data Security

We use reasonable administrative, technical, and organizational measures designed to protect information under our control.

However, no internet transmission, website, application, or electronic storage system can be guaranteed to be completely secure. You use the Services and provide information at your own risk.

13. Children's Privacy

Simply Fit & Healthy is intended for a general adult audience and is not directed to children under 13.

We do not knowingly collect personal information from children under 13 through our Services. If you believe a child has provided personal information to us, please contact us so we can review the situation and take appropriate action.

Parents and guardians should supervise children's use of nutrition, wellness, and meal-planning information.

14. Your Privacy Rights

Depending on where you live, applicable privacy laws may give you certain rights concerning your personal information, which may include the right to:

Request access to certain personal information.
Request correction of inaccurate information.
Request deletion of certain information.
Receive information about how personal information is used or disclosed.
Opt out of certain types of processing where applicable.
Withdraw consent where processing is based on consent.

These rights are subject to applicable exceptions and legal requirements.

To submit a privacy request, contact us at:

support@simplyfitandhealthy.com

We may need to verify your identity before completing certain requests.

15. United States and International Visitors

Simply Fit & Healthy operates from the United States.

If you access our Services from another country, information may be processed in the United States or other locations where our service providers operate.

Where applicable, we and our service providers will handle information in accordance with applicable legal requirements.

16. Third-Party Websites and Services

Our Services may contain links to websites, applications, products, or services that we do not control.

This Privacy Policy does not govern those third parties. We encourage you to review their privacy practices before providing information to them.

17. Changes to This Privacy Policy

We may update this Privacy Policy periodically to reflect changes to our Services, technology, business practices, or legal requirements.

When we make changes, we may update the Effective Date at the top of this Privacy Policy. Material changes may be communicated through additional notice where appropriate or required by law.

Your continued use of the Services after an updated Privacy Policy becomes effective is subject to the updated policy, as permitted by applicable law.

18. Contact Us

If you have questions about this Privacy Policy, our privacy practices, or a privacy request, contact:

Simply Fit & Healthy

Email: support@simplyfitandhealthy.com

Website: simplyfitandhealthy.com